Todd Bradley on “Getting on Board” at PaddleSports Business Mag


Todd Bradley of C4 Waterman sent this feature article from PaddleSports Business Magazine.


Standup paddling has taken parts of the country by storm, spurred by better equipment and high-profile practitioners, from pro surfers like Liard Hamilton to such buzz-generating starlets as Jennifer Aniston. Not to mention the fact that it’s a great workout and just plain fun. PSB consulted two major industry players for the lowdown on the sport’s history and direction-particularly in the Midwest, where it has yet to fully catch on. Bill Kueper, 42, vice president of Minnesota-based Wenonah Canoe & Current Designs Kayaks, provides voice for this next frontier, one rooted in the ’sit-down’ traditions of recreational river running and lake paddling, while Todd Bradley, 50, the co-founder of Hawaii’s C4 Waterman, has spent 25 years standup paddling and surfing at ground zero for the sport’s development.- Jeff Kinney

To view the actual article download getting-on-board-paddlesports-business

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