High Performance Takes on New Meaning with Record-Breaking Swimmer Incorporating Music into Training Regimen
San Diego, CA (June 16, 2009) – H2O Audio (www.h2oaudio.com), the leader in high performance waterproof headphones and accessories for active people everywhere, today announced a multi-year partnership with 16-time Olympic medalist and 17-time World Champion swimmer, Michael Phelps. Committed to encouraging healthy living, enhancing the swimming and training experience and spreading awareness for the sport, H2O Audio and Phelps will collaborate on product development and marketing initiatives. Phelps’ imagery and voice will be integrated into select product packaging, advertisements and displays at leading retailers including Apple Stores, Best Buy and Target, as well as online at www.h20audio.com and www.amazon.com. The campaign will launch this Summer.
“H2O Audio is extremely proud to welcome Michael Phelps to our team,” said Kristian Rauhala, founder and ceo, H2O Audio. “It’s an honor to have the opportunity to work with one of the finest athletes in the world, especially one who so perfectly aligns with H2O Audio’s mission to encourage everyone — from the elite athlete to the recreational participant– to pursue an active lifestyle and push their level of performance.”
“We are a young company of athletes for athletes, and our relationship with Michael will undoubtedly benefit our technology, product performance and design,” Rauhala added. “Michael embodies our vision and commitment to excellence, and reinforces our dedication to improving the training experience with music anywhere, anytime.”
“Music has always been a huge part of my life and my training, and I am excited to partner with H2O Audio to help bring music to the water,” commented Phelps. “Their line of waterproof headphones and accessories will help swimmers of all ages and skill levels, as well as other athletes, to incorporate music as part of their time in and around the water.”
Pioneering a category of its own with durable and innovative waterproof performance tools, H2O Audio is driven by athletes and products that reflect the company’s authenticity in water sports and the active lifestyle. Phelps joins H2O Audio’s existing team of distinguished athletes, including 11-time Olympic medalist and 6-time World Champion swimmer, Natalie Coughlin; and legendary big wave surfer, Laird Hamilton.
For further information and to watch Michael Phelps in action with H2O Audio, visit www.h20audio.com.
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About H2O Audio
Established by sports enthusiasts for sports enthusiasts, H2O Audio is the leading provider of high-performance waterproof headphones and accessories for active people around the world. The company’s products offer a premium solution for athletes to experience the inspirational and motivational power of music in any element. Available in top retailers nationwide and over 30 countries, including Australia, U.K. and Japan, H2O Audio is one of the fastest growing companies in the United States according to the 2008 Inc. 500 rankings. For more information, please visit www.h2oaudio.com.
Andrea Tagliareni // Lauren Kay
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