Ku Ikaika Elects to Wait for Thursday Swell

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QUIKSILVEREDITION KU IKAIKA CHALLENGE
Presented by C4 Waterman & Red Bull
Makaha Point, West Side Oahu, Hawaii

KU IKAIKA CHALLENGE WAITS FOR VALENTINES DAY SWELL

HONOLULU – (February 12, 2008) – The one-day QuiksilverEdition Ku Ikaika Challenge, presented by C4 Waterman and Red Bull, has elected to wait two more days for the larger swell forecast for this Thursday, Valentine’s Day, February 14.

Today’s swell fell short of the 20-foot wave face requirement, but the big-wave stand up troops are assembled and are satisfied with the decision to hold out for Thursday’s swell.

A 6:30 a.m. announcement will be placed on the hotline Thursday morning confirming the status of the event. The hotline number is: (808) 636-7426.

Competitors have come from California, Australia, Tahiti, and the Hawaiian Islands for this event, the world’s first big-wave international stand up paddle surfing competition.

THE EVENT:
A benefit for the Junior Lifeguard Foundation on the West Side.

DATE:
January 15 to February 29, 2008.
To be held on the day when wave face heights reach 20 feet.

VENUE:
Makaha Point, West Side Oahu, Hawaii.

FORMAT:
32-man format featuring the world’s top stand-up paddle surfers (24 invitees and 8 trialists from a 16-man trials division to be held on the same day).

PRIZE MONEY:
$4,000 donation to the West Side’s Junior Lifeguard Foundation will carry the event winner’s name. Surfers will share equally in $11,200 prize money ($350 each).

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Media Contact:
Jodi Wilmott, Ocean Promotion, in Hawaii
Cell: (808) 258-8533
Email: oceanpromotion@hawaii.rr.com

About QuiksilverEdition:
QuiksilverEdition’s commitment to stand-up paddle surfing is multi-layered involving event sponsorship, athlete development and design & innovation. Some of the planned events include SUP clinics in Florida and the Great lakes, open event fundraisers in Laguna Beach and Long Island, NY and The QuiksilverEdition Molokai to Oahu Paddleboard Race. QuiksilverEdition has assembled some of the top stand-up paddle surfers in the world including Bonga Perkins & Jamie Mitchell.

QuikSilverEdition, a division of Quiksilver Inc, is inspired by the waterman lifestyle. Whether surfing, paddling, canoeing or just spending quality time with family or friends talking story, QuikSilverEdition is a great looking, comfortable and stylish compliment to the best moment of our lives. QuikSilverEdition is a premium sportswear brand built for the man who is looking for a more refined alternative to today’s youth-driven surf companies. It is an authentic brand that embodies the rich heritage of Quiksilver’s legendary wave and mountain culture.

About C4 Waterman:
Founded by Hawaii’s Brian Keaulana, Todd Bradley, and Mike Fox, C4 Waterman brings together over 100 years of ocean experience to create the C4 Waterman brand of wave-riding tools and equipment. Sharing a passion for ocean sports, the drive to excel and a desire to share the waterman’s spirit, C4 Waterman’s state-of-the-art paddles, stand-up boards, paddleboards and accessories are the modern evolution of the ocean-based lifestyle that originated in Hawaii.

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