Boardworks Announces New Paddle Sport Division, Rusty Signs On

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(Encinitas, CA December 21) Boardworks announces a new Paddle Sport Division. “Stand Up Paddling has been among the bright spots at retail in a very tough market,” said Boardworks’ Bob Rief. “Boardworks has “been there” since the beginning of the category with C4 Waterman, the “original SUP company” well known for its great products, world class watermen, website marketing and category leadership. We have watched SUP grow from a small “surf only” sport to one that encompasses the full spectrum of waterways around the world; surf to fitness, touring, rivers and lakes.”

With C4 Waterman as the cornerstone, Boardworks has been dedicated to bringing the best and most innovative SUP products to market and providing retailers and consumers with the tools for success both on the retail floor and in the water.

With the newly created SUP Division, Boardworks continues its commitment to excellent products and outstanding service and support and is expanding its product line to include a collection of the best work from shapers and brands that are leaders in their categories. With that said, Boardworks is very proud to announce that Rusty has joined its family of shapers.

boardworks-rusty Rusty Preisendorfer and Mike Fox

Rusty Preisendorfer and Boardworks’ Mike Fox announce an agreement to manufacture and sell Rusty’s SUP collection of boards. According to Fox, “This is a great day for us. We are flattered that Rusty has chosen us to introduce his collection of Stand Up Boards in our Thermal Epoxy Compression TEC construction. Our concept is to bring leading shapers and their brands into our Paddle Division, and I cannot think of a more notable or authentic brand than Rusty. We will have his SUP collection available at the January tradeshows and will be shipping to retail in early spring.”

Rusty commented, “With 40 years of surfboard building and designing experience, the transition into building SUPs has been relatively easy and natural for me. I am an avid paddler and have been riding, designing, and building custom SUPs for several years, which has led to what, I feel are some very user friendly and performance-oriented designs. I look forward to working with Boardworks…it will free me up to spend more time designing and testing while someone with a solid track record can help with manufacturing and distribution.”

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