New Rescue Technology Acknowledged by USLA

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iRESCUE | BOARDS | PADDLES | ACCESSORIES

FOR IMMEDIATE RELEASE:

HONOLULU (April 9, 2012) – The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA and the C4 Waterman iRescue Sled as the official rescue sled of the USLA. The endorsement sheds light on the newest rescue technology available in the United States.

“C4’s inflatable products are the cutting edge in lifesaving, offering an enhanced level of performance that was unavailable until now,” said B. Chris Brewster, President of the USLA. “They’re light, tough, and transportable, a real innovation.”

Veteran watermen and Hawaii ocean lifeguards Archie Kalepa and Brian Keaulana innovated and designed the range. Together they built and tested each model to make sure it meets the needs of the rescuer and the rescued.

“The best thing about these products is not the longevity or the storage benefits, but the technology,” says Kalepa, who has been an active part of C4 Waterman since 2006. “C4’s Rigid AirCore technology means that our equipment can go where hard boards cannot, which ultimately makes them safer for both the lifeguard and the victim.”

C4 Waterman’s iRESCUE products do not use regular fiberglass construction, EVA foam or epoxy composite layups commonly employed today. Instead they use C4’s Rigid AirCore Technology, making them tough and unbreakable tools, capable of performing well and surviving heavy situations without damage.

C4 Waterman will also offer USLA members access to exclusive pricing on their extensive line of products, including stand up paddle boards, surf boards, paddles, clothing and accessories.

In 2011, the iRESCUE products underwent the strict testing programs of Surf Life Saving Australia (SLSA) to become the first and only rescue board to receive their certification.

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The United States Lifesaving Association is America’s nonprofit, professional association of beach lifeguards and open water rescuers. Its membership is made up of the professionals who guard our coastline and waterways, challenging the elements to effect over 50,000 rescues from drowning each year. For more information visit (www.usla.org)

C4 Waterman, Inc. is an Oahu, Hawaii-based lifestyle and adventure sports equipment company. They are a brand focused on providing the highest quality hard goods and soft goods to water sports athletes and enthusiasts around the world. C4 was the first company with a focus on SUP and continues to lead the pack when it comes to industry recognition, authenticity, innovation and product design.

Media Contact: Liam Wilmott, liam@c4waterman.com

Sales Contact: Ty Zulim, ty@c4waterman.com

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