Archive for the 'News' Category

First Stand Up Paddle Surf Contest


What a beautiful day in Honolulu for a Stand Up Paddle Surf contest! My very first foray into a competitive surf environment. Small kine waves at Bowls for our 30 mins one heat final. Six of us out there and the best waves of the day! Nothing special, but enough to show off the grace and form of SUP surfers. I had a bunch of fun rides, lip hits, paddle tricks and noserides. When I got in the realities of surf contests hit me.. I had killer rides and would have placed somewhere in the top half, but what I didn’t know is that you get points deducted if you are on the same wave as other folks… the rule is usually first on their feet, but on a SUP you are already on your feet. So I did what I do with friends.. hop on together and if there’s room ride, if not pull out. Well.. that didn’t sit well with the judges and negative points I went. Oh well… there’s next time. It was all for fun anyways.

Photos courtesy of

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C4 WATERMAN Releases ‘Stand Up Paddle Surfing, Hawaiian Style, Volume 1: Basics to Intermediate’ DVD


HONOLULU – (Friday, October 12, 2007) – C4 Waterman, the leaders in the stand-up paddle surfing market, have teamed up with Premiere Productions to produce Stand Up Paddle Surfing, Hawaiian Style, Volume 1: Basics to Intermediate.

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A Beach Boys-inspired Business

By Linda Dela Cruz
Wednesday – October 10, 2007

C4 Waterman founders (from left) Todd Bradley, Mike Fox and Brian Keaulana

A pastime of the famous Waikiki Beach Boys has been revived for the 21st century. Back in the 1960s when the Beach Boys wanted to take pictures of tourists, they created a smarter way to accomplish their goal. They stood up on the surfboard and used a paddle to help them navigate. A renaissance in the sport started when some of today’s surfers began using the paddles in surfing to intensify their training.

A trio of ocean sports competitors – Brian Keaulana, Todd Bradley and Mike Fox – formed the company C4Waterman this past January to create special products for stand-up paddling as they watched the popularity of the sport increase. Continue reading ‘A Beach Boys-inspired Business’

Landshark Surf Contest and 3 hour tour

I’ve had enough of not paddling. This weekend was just hectic moving in to my new Northshore pad and cleaning things… always cleaning. I met up with my buddy Mark and we went for a long downwind standup paddle and surf tour. We started at Kaimana beach and ended up down at Fly’s. It was a marvelous way to spend three hours. Paddling, surfing, paddling and then surfing some more. Pretty small kine waves out today.. but enough to have fun. Caught some at every break we passed, but a couple to remember at Three’s, in-betweens and out Ewa side of Concessions. All in all a good way to get in some practice for the Landshark Surf Contest.

Ok.. so what is the Landshark? It is a surf contest this Saturday at Bowls for lawyers, spouses of lawyers and significant others of lawyers. That pretty much covers everyone right? I mean if you have ever hired a lawyer, then you really are their significant other. There is a Stand Up Paddle Surf division for men and women. Anyways I am posting the sign up form. It is due by Oct 10th. See you out there!

2007 Landshark Surf Contest Form

One Day in California

Not a SUP movie.. but a nice flick showcasing California longboarding.

(click thumbnail to launch video)

Duke’s OceanFest 2007

By Todd Bradley of C4 Waterman

With arms outspread in a gesture of welcome to all, the larger-than-life bronze statue of Duke Kahanamoku on the shores of Waikiki Beach delineates where the pavement ends and the ocean that Duke loved so much, and mastered so well, begins. The annual Duke’s OceanFest celebration recently brought together surfers and surf enthusiasts from around the world to enjoy the many forms of surfing that Duke loved to savor at Waikiki. If the “father of surfing” were still around, he would have been honored to see his beloved sport and all its offshoots being practiced and enjoyed by so many.

Stand Up Paddle Surfers make a stand in Glenwood Canyon

GLENWOOD SPRINGS, Colo. — Desiree Powell had never seen people surfing down the Colorado River.

Not kayaks or rafts or boogie boards. Surfboards.

Dave Parmenter stand up paddle surfs white water rapids in Colorado

She was at work, driving fish to Sylvan Lake for stocking when she spotted the four surfers somewhere not far east of the No Name tunnels. Continue reading ‘Stand Up Paddle Surfers make a stand in Glenwood Canyon’

Central California Leg of Tom Jones ‘California Paddle’ Environmental Awareness Campaign for our Oceans

For Immediate Release

Central California Leg of Tom Jones ‘California Paddle’ Environmental Awareness Campaign for our Oceans

Story and Pics by Shawn Alladio and Ray Wolfgramm

Shawn Alladio joins Tom Jones as he passes Pillar Point, home of the big wave spot ‘Mavericks’.

On Saturday we had launched from Pillar Point out to the legendary Mavericks surf spot. This was Tom’s ‘California Paddle’ launch point for the Central California leg of his environmental awareness paddle.

Continue reading ‘Central California Leg of Tom Jones ‘California Paddle’ Environmental Awareness Campaign for our Oceans’


August 22, 2007
For Immediate Release
Contact: Jodi Wilmott
Cell: (808) 258-8533

Celebrating a Hawaiian Tradition at Duke’s OceanFest

HONOLULU – (August 22, 2007) – Half a century ago, Hawaiian Duke Kahanamoku, his many brothers, and a collective group of surfers who became known as the Waikiki Beachboys, gave rise to a sport that has today become a multi-billion dollar international industry. Prestige and money aside, what they really created was a tradition, handed down over the years, that has evolved into a complete waterman’s lifestyle. Today, there isn’t a soul who sets foot on Waikiki Beach who doesn’t snap a shot of the famous waters or venture further to try their own hand at the “sport of kings”. That tradition was celebrated today at Duke’s OceanFest, featuring the C4 Waterman/Honolua Surf Co. Stand-up Paddle Surfing Invitational.


Take a stand

By Paula Story

Looking to catch the next big wave in water sports? Try stand-up paddle surfing. With a big barge of a board and an extra-long paddle, you can get a full-body workout, cover lots of area and put an end to bad-wave days.

Read more…

Stand Up and Paddle

by Todd Bradley

“Bobby, you like talk story now?”

Bobby Achoy’s hand feels like a rusty steel mitt as I grip it in the classic Hawaiian handshake. The famous Waikiki beachboy has put more miles on his hands than any waterman I have ever met, whether wrapped around a canoe paddle or from greeting the countless tourists he has squired around the gentle rollers of Waikiki Beach. I have asked him if we could talk about the origins of ‘beachboy style’ or ’stand-up’ surfing and, nodding in agreement, we sit down on the lava rock wall in front of the Duke Kahanamoku statue for my history lesson.

C4 Waterman team up with Tropicsurf


On a recent boat trip to a secluded corner of the Maldives world renowned watermen Brian Keaulana and Todd Bradley teamed up with Tropicsurf ’s Ross Phillips to experiment with the latest developments in ocean technology. Their goal was to brainstorm future plans for a series of waterman courses in Australia in 2008.

The Waterman Experience Weeks will be the very first of their kind open to the public and will commence early next year in Noosa, with the Maldives and Hawaii on the itinerary for late 2008. Designed for the regular surfer, the courses will focus on developing waterman skills and increasing overall ocean confidence so participants will not just be able to ride a wave, but really understand it. The program will be action packed with stand up paddle, tow-in, jet ski rescue, hydrofoil, underwater relaxation techniques, ocean swimming in challenging conditions and more.
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